UNDER THE KENZO SEA!
Kenzo’s Humberto Leon and Carol Lim are masters of making everyday cult. From the fierce prints of the infamous Kenzo Tiger sweaters that struggled to stay in stores for more than three hours at a time before being snapped up, to the striking shades of the their autumn/winter 2013 eyeball sweatshirts that set the fashion hearts racing, the Kenzo duo sure has ‘The Pied Pipers’ effect on their audiences.
#ByrogueGirls were invited to the see the Spring/Summer 2014 collection up close and personal at their London Store.
The resident Kenzo nail artist had created some striking Kenzo Nails to complement their new collection with influences from the Californian sunset and palm trees to the marine colours of the ocean.
Every Kenzo show would have us all eagerly anticipating what is going to be their next ‘must-have’ item. And the answer is… Anything to do with water! Kenzo’s fish print is the label’s latest cult style. It was fuelled by the duo to raise awareness about the depletion of marine life in our ocean.
Humberto Leon and Carol Lim celebrated their California roots with the ‘Graphic Palm Tree’ signature prints for this summer. The bright pink design features a teal palm inspired print.
“NO FISH, NO NOTHING”
“We were eager to partner with a visionary organisation that spoke about how we could live in harmony with the ocean. As we researched different charitable associations, we discovered the Blue Marine Foundation to be the perfect match,” explains the duo. “We wholeheartedly support their mission in creating sustainable fishing and creating marine reserves. We are extremely excited about this long-term partnership between Kenzo and the Blue Marine Foundation and hope to create more awareness of this issue.”
Kenzo’s Spring/Summer 2014 collection not only showed us its fashion credentials, but also a desire to protect the planet.