Pitchouguina, a Russian brand with a story behind every collection. Designer, Anna Pitchouguina’s eye for detail makes her garments interesting but wearable. We had the opportunity to collaborate with Pitchouguina for the debut of their AW14 collection at Russia Fashion Week. This was a wonderful opportunity because not only is it a great brand, but also the latest collection so greatly embodies the Byrogue look. From the textures of our Frankie Bangle and Hammered Stack to the gold and rose gold aesthetics, each piece complimented the garments perfectly and completed each look.
We caught up with creative director, Anna Pitchouguina and touched on the inspiration behind the collection, what made this collaboration work and the future of the brand and Russia as a fashion capital.
You talk about your collections being based on emotion. What was your inspiration behind this season's collection?
We are textile and trims driven brand and we like to highlight emotions, as that is how our designs evolve. We got inspired by rusty laces, heavy wools and delicate beads and the idea of chilly weather and naked trees. A big part of our collection are melancholic illustrations by Boston based Yelena Bryksenkova that we printed on double silk georgette. They mixed beautifully with our AW14 season mood.
There have been talks of Russia being one to watch in the fashion world. Do you agree with this statement? What were your thoughts on this seasons shows at Russian fashion week?
Seeing the designers during fashion week in St. Petersburg, we were quite impressed to be honest. All of them were either from Russia or Ukraine and we thought that the level of talent was really high. Russia is a big country where there is a lot of opportunity. What I also noticed is that there is more and more interest in young designers and they promote young Russian as well as foreign designers more than ever!
How do you feel Byrogue fit in with this collection?
It fit amazingly. Our looks can sometimes be taken as over romantic, but we have more of a melancholic attitude so Byrogue jewellery was a perfect addition on the catwalk with a subtle but bolder touch. I think it made our girls look firmer and more confident. Absolutely everyone loved the jewellery!
What future plans do you have for this brand?
We like to keep our minds wide open and we have a lot of projects coming up. From a collective showcase in Maastricht, collaborations, side projects and of course new SS15 season design work. We focus on hard work for next couple of seasons; our dream at the moment is to move to the studio by the Regents Canal.